Director, Communications & External Relations, US

Sandra Armstrong

Sandra Armstrong is a seasoned communications and strategy leader with over a decade of experience driving organizational growth, strategic partnerships, and brand engagement. As Director of Communications & External Relations at Birdon, she aligns communication strategies with corporate goals, enhances stakeholder relationships, and supports long-term business development.

She also serves on the Senior Leadership team, contributing to growth initiatives and ensuring strategic alignment between U.S. and Australian operations. Sandra leads cross-functional teams in executing partnership strategies, managing media relations, and maintaining consistent global brand messaging.

Her expertise spans strategic planning, government relations, and event management. With a strong background in public affairs and project management, she plays a key role in strengthening Birdon’s reputation and delivering measurable results that support the company’s global success.